The Executive Summary
This Business Plan has been prepared to obtain financing in the amount of Five Hundred Million (500,000,000) CFAF (909090.909 USD) , to finance the large-scale production and distribution of ULTRACLAIR Household Bleach and Clinical Disinfectant. The start up amount is Fifty Million (50,000,000) CFAF. (90909.0909 USD)

ATLANTIC HOLDINGS LIMITED, (AHL) Buea, Cameroon, is a new chemical firm that has developed ULTRACLAIR (and a host of other chemicals) with household, clinical and industrial applications. This product has a potential market of over 10 Billion CFAF for the over 25 Million potential customers in Cameroon and neighboring countries in the next five years of operations

(AHL is a private limited liability of shareholders with a registration No: CFIB/09/OHADA/2002, on the 12th of November 2002 at Limbe, Cameroon, with its initial head office in Buea, Cameroon. Her start-up capital is Fifty Million (50 000 000) CFAF and its target capital is Five Billion (5 000 000 000) CFAF
In a long-term basis, AHL will put in place the following projects:


ULTRACLAIR Household Bleach
Clinical Alcohol
Powder Detergent
Laundry Soap
Antiseptic Soap
Germicidal Soap
Herbicide

AHL intends to obtain its funding, on commercial basis, from the public, private and corporate sectors by promoting and sustaining local capital formation, attracting external investments and ensuring the profitability of investments and a fair distribution of dividends.)

ULTRACLAIR will be profitable within the first year of operations and conservatively expects to achieve sales of 2 Billion (2,000,000,000) CFAF (3636363.64 USD)
and net profits of over Four Hundred Million (400,000,000) CFAF (727272.727 USD) by the end of the 3rd year of operations, ceteris paribus.

ULTRACLAIR will be self-sustaining by the end of the 2nd year of operations

The major markets for the new product are in CEMAC region and Africa in general

An extensive market survey has revealed that no other product (in this line, in CEMAC) compares with ULTRACLAIR in terms of features, benefits and low cost.

Full production can begin within 2 months after financing has been done and the first twenty-five thousand (25 000) litres will be available in the market within a month after production commences.

ULTRACLAIR is prepared to offer equity return for investment in the company. The company will also consider other arrangements to obtain the necessary finances.

No guarantees are expressed or implied regarding the success of the business described in this plan
OEM Service:
No. of R&D Staff:
Estimated Annual Sales (USD): Below US$1 Million
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Atlantic Holdings Ltd., Buea, Cameroon Company profile Business Type: Year Established: 2002 Number of Employees: Legal Representative / CEO: Mr. Azong Wara Andrew Website: Certificates: Quality Assurance & Certificates: Certificate of Incorporation Brands: Trade & Market Main Markets: Key Customers: Export Percentage: Trade Shows: Company Information Factory Size & Location: Annual Reports / Articles: QA/QC: Customer Satisfaction Assurance: Our Teaam and Staffs: Manufacturing facility: